Hello, this is my personal web site. My name is Stéphane
BERNARD, and I am a Professor of Marketing at Toulouse
Business School. Before this, I worked for MSTS Ltd,
a Creston plc
company; MSTS is a marketing consultancy specialising in consumer
research and sensory analysis (my
CV).
Thank you for your visit.
Ethical Marketing
I give general marketing lectures (my
lectures), but my main area of interest is socially
responsible marketing (including pro-social marketing
or cause-related marketing), with specific focus
on the use of ethical arguments in communication. It covers socially
responsible communication, socially responsible consumption
and marketing of sustainable development and fair
trade products (my research).
Contact
You may send me a message by
clicking here.
French Version
Cliquez ici pour la version française.