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Ethical Marketing

 

Hello, this is my personal web site. My name is Stéphane BERNARD, and I am a Professor of Marketing at Toulouse Business School. Before this, I worked for MSTS Ltd, a Creston plc company; MSTS is a marketing consultancy specialising in consumer research and sensory analysis (my CV).

Thank you for your visit.

Ethical Marketing

I give general marketing lectures (my lectures), but my main area of interest is socially responsible marketing (including pro-social marketing or cause-related marketing), with specific focus on the use of ethical arguments in communication. It covers socially responsible communication, socially responsible consumption and marketing of sustainable development and fair trade products (my research).

Contact

You may send me a message by clicking here.

French Version

Cliquez ici pour la version française.