Stéphane BERNARD

Professor of Marketing, bilingual in French & English.
Born 1970.
Click here to send me an e-mail.

Full motorcycle and car driving licence.

 

 

Education

2009: PhD in Marketing, University of Toulouse;

1994: Postgrad degree in Applied Maths, University of Toulouse III ;

1994: Magistère d'Économiste-Statisticien, postgrad degree in Economics and Statistics, University of Toulouse.

 

Professional experience

Since January 2005 : Professor of Marketing, Toulouse Business School.

Teaching in French and English ;

Lectures : Marketing Research (qualitative and quantitative), Consumer Behaviour, Communication Theory and Strategy, Marketing and Sustainable Development, Ethics and Marketing Communication ;

2001-2004 : Professeur Affilié, département marketing, Groupe ESC Toulouse

Coordination of Postgrad programme in English "Mastère in Marketing, Management & Communication", open in October 2001, and first in France to be delivered entirely in English;

Courses in French and English : Marketing Research, Elements of Statistics;

Coaching of students to help them put together a career plan and look for an internship;

Coordination of two teaching modules within the Mastère: Marketing of Mobility and Basic and Applied Research in Marketing (in French and English).

1999-2001 : Associate Director and Head of Sensory Analysis, MSTS Ltd, United Kingdom

Member of MSTS Management Board;

Management of client projects (a few references : Danone, Colgate-Palmolive, Renault, Novartis, Unilever, The Savola Group, Coca-Cola, Pepsi-Cola, Lesieur, Saupiquet, Orangina, L’Oréal / Laboratoires Garnier, Kellogg’s, New Zealand Dairy Board);

Numerous international projects, especially in Europe (Germany, Spain, France) and the Middle East (Bahrein, Syria, Egypt, Saudi Arabia);

Head of Sensory Analysis Department: 2 senior analysts, 3 part-time team leaders, 90 panelists, turnover > 1M€) ; specialisation in QDA method (Quantitative Descriptive Analysis).

1995-1999 : Research Assistant, Research Executive, then Account Manager, MSTS Ltd.

Set-up and follow-up of research projects, results analysis and help with final client recommendations. Set-up and training of a field force in France for MSTS.

1994-1995 : Research Assistant, Institute of Food Research, Reading, Royaume-Uni.

Languages

French: mother tongue;

English: bilingual;

German: good notions.

 

Interests

Communication, photography, motorcycling.

 

En Français

Cliquez ici pour la version française.